Monday, 25 July 2011

The Complete Short In-Depth History Of The Viral Video

By Adriana Noton


The history regarding the viral video is a long and important one. Viral video production are ones which become immediately and very popular after getting uploaded and shared through web sites or email. A lot of people associate them with comedy, but the clips can also be serious or depressing in nature. The videos have been around essentially since the dawn of the web and can be created by both amateurs and professionals.

The ideas behind a clip have been present ever since the dawn of our society. They began with the spreading of information and news from man to man and technological advancements recently have allowed the data to be shared quicker. First, with the early invention of the ingenious telephone and later, with internet sites and text messaging.

The phenomenons behind these timeless and powerful information sharing is studied in depth by psychologists and sociologists alike. The ideas are that beliefs, information, and patterns of behaviors are units of culture and can generally reproduce on their own in the minds of those who hear them. Which means they can essentially influence someone's beliefs, thus perpetuate themselves.

In the early nineties, viral videos were mostly shared between people using emails. One of the first of these to gain international attention was dubbed the "dancing baby" video, as it featured a small cartoon baby dancing in place, and spent a few months being showcased in everything from television shows to commercials. Other early examples included short films about Santa Claus and humorous clips consisting of poorly translated video games.

Currently, thanks to the web, these videos are able to be shared along and enjoyed significantly faster. The exact reason that one clip becomes more watched than another is not totally understood but the hook utilized to keep a people interested is a huge factor, as is the clip's content itself as well.

These videos have had many powerful and relevant influences on the world also. One of the most profound ways they can impact today's society is via their potential impact on schools. For example, educators in the South started a site that was meant to share helpful and educational clips with other primary school educators. The website, which began in mid 2007, currently gets thousands of hits every day.

The clips have also become very popular methods for small bands and musicians to share their work. In the past, a band would have had to do this the old fashioned way, which consisted of making copies of their songs and manually sending them off to record companies and agents in hopes of garnering interest. Once signed, their label would have to tirelessly promote the band's CDs and music videos in order for them to be seen. Now, this process is a thing of the past and musicians can gain fans simply by making and sharing their videos online. If they are lucky, a musician's clip may even go viral and provide him with even more recognition and popularity.

The vids have recently had persuasive effects on politics in America as well. A number of debates in 2008 were exclusively uploaded to popular sharing sites, opening them up to millions of viewers who otherwise wouldn't have seen them.




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