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Lego sets have come a long way since my brothers and I had Lego sets in the UK. Lego UK is an off-shoot of the original Danish company called Lego, however, Lego UK may just as well be considered a separate firm in its own correct. Nowadays Lego sets are a lot better only boxes of interlocking building blocks, Lego sets are themed now to make them more relevant to a child's particular interests. Lego is seeing a renaissance.
The name 'Lego' is not a real word, not even in Danish. Rather it is an acronym of two Danish words "leg godt", which mean "play well". It is Lego Group's name and part of the logo of the Lego Group.
The Lego Group was the brain child of Ole Kirk Kristiansen in 1932 and the Lego company has remained in the Kristiansen family's control until today. The current owner of the Lego Group is Kjeld Kirk Kristiansen, a grandchild of the company's founder.
Lego's mission statement is the same the whole Lego Group worldwide and that is to:
?Inspire and develop the builders of tomorrow?
Lego UK explains this by stating that their ultimate objective is 'to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility'.
The Lego Group now has more than 130 subsidiaries and branches all around the world, one of which is Lego UK. From its humble first phase in a small Danish carpentry workplace in Bilund, the Lego Group has become the fifth largest toy manufacturer in the world, although it is still based in Bilund.
The basic building block of the Lego Group is the famous eight-stud Lego block, which has remained unchanged since 1958. In fact, it is unlikely to ever be modified since it has been calculated that there are over 900 million different ways of combining merely six of these blocks together.
More than 900 million different methods of combining just six Lego building blocks of one size and one colour! Think about the possibilities if you give a child a box of Lego building blocks of different sizes and colours.
Lego takes education very seriously and since the Seventies, the Lego Group has extended its product assortment to include younger and older people, The Duplo block is for pre-school children and are large enough for small hands to manipulate and too substantial to swallow.
For older children, teenagers and adults, there are electric motors that can be incorporated into models which can be controlled by computer. One famous British TV presenter contacted Lego for help in making a house from Lego to live in.
In fact, this full-size, twenty foot tall, house was built by 1,000 volunteers using 3,300,000 bricks and everything is manufactured from Lego building blocks. Yes, everything, including a flushing toilet, a sink with taps, the cat and the bread bin.
The name 'Lego' is not a real word, not even in Danish. Rather it is an acronym of two Danish words "leg godt", which mean "play well". It is Lego Group's name and part of the logo of the Lego Group.
The Lego Group was the brain child of Ole Kirk Kristiansen in 1932 and the Lego company has remained in the Kristiansen family's control until today. The current owner of the Lego Group is Kjeld Kirk Kristiansen, a grandchild of the company's founder.
Lego's mission statement is the same the whole Lego Group worldwide and that is to:
?Inspire and develop the builders of tomorrow?
Lego UK explains this by stating that their ultimate objective is 'to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility'.
The Lego Group now has more than 130 subsidiaries and branches all around the world, one of which is Lego UK. From its humble first phase in a small Danish carpentry workplace in Bilund, the Lego Group has become the fifth largest toy manufacturer in the world, although it is still based in Bilund.
The basic building block of the Lego Group is the famous eight-stud Lego block, which has remained unchanged since 1958. In fact, it is unlikely to ever be modified since it has been calculated that there are over 900 million different ways of combining merely six of these blocks together.
More than 900 million different methods of combining just six Lego building blocks of one size and one colour! Think about the possibilities if you give a child a box of Lego building blocks of different sizes and colours.
Lego takes education very seriously and since the Seventies, the Lego Group has extended its product assortment to include younger and older people, The Duplo block is for pre-school children and are large enough for small hands to manipulate and too substantial to swallow.
For older children, teenagers and adults, there are electric motors that can be incorporated into models which can be controlled by computer. One famous British TV presenter contacted Lego for help in making a house from Lego to live in.
In fact, this full-size, twenty foot tall, house was built by 1,000 volunteers using 3,300,000 bricks and everything is manufactured from Lego building blocks. Yes, everything, including a flushing toilet, a sink with taps, the cat and the bread bin.
About the Author:
Owen Jones, the author of this article, writes on a number of topics, but is now involved with Silver Cross Dolls Prams. If you want to know more, please visit our website at Doll Prams.
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