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Achille, Pier Giacomo and Livio Castiglioni were within the most influential italian Mid-Century designers. Achille and Pier Giacomo worked together to several products until the Pier Giacomo death in 1968; they had a peculiar approach consisting in to working contemporaneously at the same task rather than splitting the work.
The Toio lamp, in particular, has been designed by Achille and Pier Giacomo as part of a series of so-called "Ready-Made" objects in 1962. The basis of these industrial products had to be found and not branded engineered objects. The goal was to achieve an innovative design, far from the too modern look of the 1950s and 1960s.
The Toio lamp is a clever and meaningful example of how the wit and paradoxical Castiglionis' design was. The lamp is indeed made of a 300-watt car reflector bulb, attached to a metal stem that is weighted by the transformer at the bas pedestal. The electrical wire is pinned to the stem by fishing-rod screws. The Toio lamp -as the Sella and the Mezzadro stools- uses everyday objects to prove as a good design can be achieved starting from the minimum of intervention on everyday objects.
The Castiglioni brothers developed an unique and wit design with an industrial and functional look that had its origins in the Italian Rationalist movement. The Castiglionis experimented a lot -specially with lightnings- to accomplish designs with a strong awareness of the user starting from minimum means .The final result had to be an appealing product pleasant to use as to look at.
Thanks to this original and innovative philosophy, Achille and Pier Giacomo Castiglioni designed some of the most iconic mid-century objects that today are part of the permanent collection of several institutions like the MOMA in New York City and the Victoria and Albert Museum in London.
The Toio lamp, in particular, has been designed by Achille and Pier Giacomo as part of a series of so-called "Ready-Made" objects in 1962. The basis of these industrial products had to be found and not branded engineered objects. The goal was to achieve an innovative design, far from the too modern look of the 1950s and 1960s.
The Toio lamp is a clever and meaningful example of how the wit and paradoxical Castiglionis' design was. The lamp is indeed made of a 300-watt car reflector bulb, attached to a metal stem that is weighted by the transformer at the bas pedestal. The electrical wire is pinned to the stem by fishing-rod screws. The Toio lamp -as the Sella and the Mezzadro stools- uses everyday objects to prove as a good design can be achieved starting from the minimum of intervention on everyday objects.
The Castiglioni brothers developed an unique and wit design with an industrial and functional look that had its origins in the Italian Rationalist movement. The Castiglionis experimented a lot -specially with lightnings- to accomplish designs with a strong awareness of the user starting from minimum means .The final result had to be an appealing product pleasant to use as to look at.
Thanks to this original and innovative philosophy, Achille and Pier Giacomo Castiglioni designed some of the most iconic mid-century objects that today are part of the permanent collection of several institutions like the MOMA in New York City and the Victoria and Albert Museum in London.
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Mid-Century has been one of the most creative age for design that influenced the interior decors of the last decades. To discover everything about it, check Mid Century Home now!
1 comments:
well I like your article see my video and we can figure out something together
https://www.youtube.com/watch?v=PsJ1_sqlWHo
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