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Since its rather recent inception in 1999, the Juicy Couture brand has been a popular hit in both fashion and celebrity circles. Aimed at 10-26 year old females, modern, youthful and feminine designs are exuded right throughout the Juicy Couture range. A popular hit with celebrities and fashionistas alike, the bright colours (pinks, oranges, purples) and the delicate, feminine designs of the brand give a real radiance to the Juicy Couture label.
Maternity wear was the first aim of the Juicy Couture brand and the brainchild of the label's creators. Gela Nash and Pamela Skaist-Levy introduced the brand to California in 1995. At that time the brand was called "Travis Jeans". The aim of the brand was to be affordable yet maintain a level of high-fashion appeal to the general population. The founders began to create both athletic and casualwear for the normal woman, commanding such a large market the popularity of the brand grew quickly.
The first celebrity to jump on the Juicy Couture bandwagon was Madonna, who, after being sent a tracksuit by the women in the late 90s began wearing the brand and bringing it to the attention of the celebrity world. Madonna wore the velour tracksuit on a number of different outings and the design became immediately popular.
Juicy Couture developed its own range of boutique and flagship stores at the turn of the 21st century, until then the brand had been sold through a variety of other boutique stores including Neiman Marcus. This era also saw one of the largest expansions of the Juicy Couture range.
Juicy Couture has always been a fashion brand to move with the times and continues that right through to today when many of its designs are available through its online store. The Juicy Couture website has transformed into an online store selling a wide range of the brand's products to people right across the world. Handbags, shoes, jewellery and clothes are all available through the store in a range of sizes and colours to suit everyone.
Maternity wear was the first aim of the Juicy Couture brand and the brainchild of the label's creators. Gela Nash and Pamela Skaist-Levy introduced the brand to California in 1995. At that time the brand was called "Travis Jeans". The aim of the brand was to be affordable yet maintain a level of high-fashion appeal to the general population. The founders began to create both athletic and casualwear for the normal woman, commanding such a large market the popularity of the brand grew quickly.
The first celebrity to jump on the Juicy Couture bandwagon was Madonna, who, after being sent a tracksuit by the women in the late 90s began wearing the brand and bringing it to the attention of the celebrity world. Madonna wore the velour tracksuit on a number of different outings and the design became immediately popular.
Juicy Couture developed its own range of boutique and flagship stores at the turn of the 21st century, until then the brand had been sold through a variety of other boutique stores including Neiman Marcus. This era also saw one of the largest expansions of the Juicy Couture range.
Juicy Couture has always been a fashion brand to move with the times and continues that right through to today when many of its designs are available through its online store. The Juicy Couture website has transformed into an online store selling a wide range of the brand's products to people right across the world. Handbags, shoes, jewellery and clothes are all available through the store in a range of sizes and colours to suit everyone.
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