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Aimed at the young adult market, relative newcomer to the fashion industry Diesel hasn't taken long to make some fairly serious impressions on the fashion market. With its strong, bold and fashion forward designs, Diesel has quickly made an impression on the youth crowd bringing an element of modern design and technology straight into the fashion market.
When it comes to selling a brand, the marketing campaign can be one of the most crucial aspects of any company's promotional campaign and Diesel has been drawing in fans right across the world for its partnerships with some of the most powerful and well-known companies in the world. Two of the main partners that the Diesel brand have worked with over the last few years are the Sundance Film Festival and Sony.
The Diesel-U-Music contest was one of the first promotional ideas developed by the brand and in 2011 will see its 11th year of competition. Designed to attract the same youthful market that it hopes will purchase its designs, the Diesel-U-Music contest also offers young artists the opportunity to break out into and perform in the wider market.
In past years artists such as Mylo, The Terror Pidgeon and The Cool Kids have all taken part in the festival and have gone on to become incredibly popular acts right around the world.
A tie-in with large international brand Sony is another major marketing campaign undertaken by the Diesel brand. This campaign mainly revolves aound the online social networking site Playstation Home and allows players of the game to purchase particular Diesel branded items to use in their virtual world. Although this was designed as a marketing scheme for the brand, a majority of the funds raised through the project got to charity, in this case the OTB (Only The Brave) charity. This charity does a lot of work to improve living standards in third world countries.
When it comes to selling a brand, the marketing campaign can be one of the most crucial aspects of any company's promotional campaign and Diesel has been drawing in fans right across the world for its partnerships with some of the most powerful and well-known companies in the world. Two of the main partners that the Diesel brand have worked with over the last few years are the Sundance Film Festival and Sony.
The Diesel-U-Music contest was one of the first promotional ideas developed by the brand and in 2011 will see its 11th year of competition. Designed to attract the same youthful market that it hopes will purchase its designs, the Diesel-U-Music contest also offers young artists the opportunity to break out into and perform in the wider market.
In past years artists such as Mylo, The Terror Pidgeon and The Cool Kids have all taken part in the festival and have gone on to become incredibly popular acts right around the world.
A tie-in with large international brand Sony is another major marketing campaign undertaken by the Diesel brand. This campaign mainly revolves aound the online social networking site Playstation Home and allows players of the game to purchase particular Diesel branded items to use in their virtual world. Although this was designed as a marketing scheme for the brand, a majority of the funds raised through the project got to charity, in this case the OTB (Only The Brave) charity. This charity does a lot of work to improve living standards in third world countries.
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